The average order has totaled more than $140, Frazier said, with the line of products expected to generate more than $10 million in revenue. The Kickstarter’s offerings included a $40 base game, as well as dozens of related SKUs, including plush toys, collectible figures, T-shirts and hats.

The Kickstarter for the second analog Isaac game and related merchandise raised $6.7 million, making it not only one of Kickstarter’s most successful game campaigns but a top 20 fundraiser across all sectors.

We realized we could increase revenues by a third by going international.” We still had sales in France, Germany, both huge gaming markets, but they were buying the English-language versions of Isaac. “We've always sold globally, but we always sold globally in the English language,” Frazier said. “The first game was a $3 million Kickstarter. Now that second campaign is spreading its reach across the globe. It launched in 2011, and quickly became a cult favorite, spawning a hit sequel and two spinoff tabletop versions funded and marketed through Kickstarter campaigns run by Maestro Media.

The original Binding of Isaac video game was a roguelike dungeon-crawling PC title designed by Edmund McMillen and Florian Himsl. NFLX series Umbrella Academy, as well as Tapeworm and Sugar Heist. All About Games also will localize previous Maestro titles, including games based on Netflix For now, that encompasses about 10 projects, Frazier said, as the company continues to build out its distribution and funding model.

Binding of isaac d infinity